That’s One Way To Win Them Back

A great product needs no advertising, they say. And so:

Pastor Rich Wilkerson Jr. has a problem: He needs to fill his 1,500-seat evangelical mega-church in Miami Gardens on a Tuesday night. Solution: The holy man is promising to eat a cockroach live onstage tonight if enough worshippers come out. It’s just the latest attendance-boosting stunt from a pastor who’s shaved half his head, waxed his legs, and even been Tasered onstage.